Saturday Listings:
12:45-Roswell
1:35 - Roswell
2:30 -Hollyoaks Omnibus
5:00 -Friends
5:30 -Friends
6:00 -Scrubs
6:30 -Scrubs
7:00 -My Name Is Earl
7:30 -The Big Bang Theory
8:00 -Friends
8:30 -Friends
These programmes seem to all have an hour consisting of 2 episodes of the same programmes. This is from 12.45pm until 7.00pm. All the programmes are sit-coms, apart from Hollyoaks which is an omibus episode of the showings during the week. More importantly every programme that is schedueled for that day are American imports, apart from Hollyoaks. these shows that E4 has only a small amount of money as instead of making new programmes they are importing American repeats of shows that finished at least a few years ago. Friends for example.
Monday Listings:
12:45 -Scrubs
1:10 -Scrubs
1:40 -Smallville: Superman the Early Years
2.00-One Tree Hill
3:30-Gilmore Girls
4:25-Hollyoaks
4:55-Friends
5:30-Friends
6:00-Scrubs
6:30-Scrubs
7:00-Hollyoaks
7:30-My Name Is Earl
8:00-Friends
8:30-Friends
9:00-90210
These listings for a Monday are almost the same as the Saturday listings. This shows that as the target audience for this channel are 15-23 year olds the audience are all interested in the smae programmes. As this channel is for a niche market there is no need to schedule programmes that cater for all tastes. Therefore showing repeats of American imported television can be played on Mondays or Saturdays as the audience stays the same.
From looking at this the target audience is between 15- 23, as all the programmes shown are sit-Com's and dramas which are specifically aimed at a younger audience. This is a niche channel which caters for only this targeted audience. The programmes shown are are similar as if you enjoy one programme that is aired on E4 the chances are that you will enjoy a lot of the other programmes too.
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