- Funding - Product placement. This is showing products in TV shows, America is allowed, in Britian this is illegal. Products such as Apple Macs are frequently used in soaps to advertise them. Also programmes such as American idol advertise the brand 'Coca Cola.' in exchange for adverising at commerical breaks. British made programmes cannot use product placement in their shows, however imported American programmes containg product placement are allowed.
- New technology
- Fragmented audiences
What will be the key factors in ensuring its success or downfall in the future?
- Format show selling
- New funding and production models. E.g deregulation to allow product placement to improve money invested.
- Transmedia model - sharing studios which is more cost effective.
- Using new technology.
Other issues that may/will effect British Broadcasting?
- Imported American TV shows- cheaper than making a new one. Negative effects could cause Britain to stop making Britsh programmes.
- PSB tradition - Laws regarding advertising and output.
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