Monday, 23 March 2009
What is the role and future of public service broadcasting in Britain today?
Public service broadcasting is a channel, like the BBC which is paid for by the public. This is through television licenses of roughly £150 per household a year. All the programmes shown on BBC are funded by the public, which BBC promise to 'inform, educate and entertain.' I think that public service broadcasting is becoming less successful as the years go on. With the Internet now showing repeats of certain programmes with channels such as 4od and BBC iplayer. Product placement is a more successful way of advertising than showing 3-4 minutes of adverts which only makes the viewer switch off or change the channel. In a few years time I think that there will no longer be a public service broadcasting channel, and that all programmes will be funded by adverts or product placement. And that we will be viewing television programmes either on the Internet or on the telly using an EPG.